Appels groeien in blauwe kratten

EkoPlaza is de snelst groeiende biologische supermarkt van dit moment. De laatste maanden zijn er weer vijf nieuwe EkoPlaza supermarkten geboren in Nederland. Heel veel reden om hiermee door te gaan, want de vraag naar biologische producten in heel Nederland blijft gestaag groeien.

EkoPlaza bestaat nog niet heel lang, maar in een periode van twee jaar tijd groeide de keten van 2 naar 60 supermarkten. Consumenten worden steeds kritischer en bewuster als het gaat om producten die het milieu en de gezondheid beïnvloeden. En dat merkt EkoPlaza aan zijn steeds groter groeiende netwerk van biologische telers uit heel Nederland. Per vestiging worden de producten lokaal ingekocht, wat soms inhoudt dat er met de seizoenen meegegaan wordt. ‘Consumenten zijn vandaag de dag niet erg meer op de hoogte van seizoensproducten’, aldus Richard, eigenaar en groenteman van een filiaal in Rotterdam. ‘In de gangbare supermarkten komt een groot gedeelte vanuit het buitenland, dus is er altijd volop van alles te krijgen. In dit filiaal verkopen wij meestal fruit en groente wat in Nederland en direct omliggende landen in het betreffende seizoen geoogst wordt’. Dat verbaast mensen vaak omdat de consument inmiddels het idee heeft dat groente en fruit het hele jaar door groeit in Nederland.

‘Ook de kinderen van tegenwoordig weten niet veel over groente en fruit. Na een kort gesprekje over pasgeplukte appels met een klant’, zo vertelt Richard, ving ‘t zoontje van deze mevrouw het gesprek op en vroeg hoogstverbaasd of appels dus aan bomen groeien. Na het bevestigende antwoord van de op zijn beurt verbaasde groenteman, zei het jongetje: “Oh! Ik dacht dat appels in blauwe kratten groeien!”.

Tja, het is bijna niet te geloven, maar (stadse) kinderen van tegenwoordig, opgegroeid tussen alles wat statisch, mechanisch en elektrisch is, hebben dus blijkbaar geen benul meer van wat de natuur te bieden heeft.
Misschien dat Ekoplaza in de toekomst door hun aanwezigheid onder de niet biologische supermarkten meer kan bijdragen aan een meer natuurlijke en biologische bewustwording van kinderen en ouders.

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Celesta

Since 1989 entrepreneur: exclusive importer of Italian espresso coffee Manuel Caffè, Pumpkinseed oil, Acme Cups, Manuka honey; publisher 50+ own websites, producer kids TV channel, photographer red carpet, illustrator/graphic designer, webhoster/designer, writer, mother/PR-manager of one of the world's best hyper realistic artists Rajacenna, Tarot reader, writer AllAboutLife for Celesta.nl since 2003

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