Piano Pamela Anderson op Miljonairfair 2008

miljonair fairDit jaar werd opnieuw de Miljonairsfair gehouden, van 11 tot en met 15 december, in de Rai in Amsterdam. De spectaculaire opening werd dit jaar verricht door niemand minder dan Pamela Anderson en Hans Klok.

Jammergenoeg kreeg Kinderjournaal de accreditatie (persuitnodiging) erg laat; ons was vooraf verteld, dat er dit jaar niet veel pers aanwezig kon zijn, laat staan dat er gefilmd mocht worden. Inmiddels waren er voor 11 december al afspraken gepland en kon er ‘s avonds dus niet meer naar de Rai gegaan worden. Wat heel jammer was en een unieke reportage opgeleverd zou hebben.

Desalniettemin gingen Jaco en Rajacenna maandag toch nog naar de Miljonairfair businessday om eens nader kennis te maken met het inmiddels niet meer weg te denken fenomeen Miljonairfair. Een stijlvolle ontvangst bij binnenkomst met een prachtig versierde kerstboom van zo’n 5 meter hoog. Veel zwarte details en het prachtige logo van de Miljonairfair in de beursstands en vele standhouders hadden een eigen omgeving gebouwd, waar met houtaccenten, hapjes, drankjes en loungebanken een ontspannen, maar stijlvolle sfeer gecreeerd werd. De belangrijkste producenten van auto’s, boten, interieurleveranciers en kleding- en sieradenproducten waren vertegenwoordigd. Je krijgt dus waar je voor komt: het mooiste van het mooiste en het duurste van het duurste.

Aangekomen bij een stand waar zeer dure ringen te koop waren, bleek dat de ring om Rai’s vinger toch wel heel erg op een ring van 5.000 euro  in de vitrine leek. Rajacenna vond dat ze er geen verschil tussen zag en verliet de stand met de wetenschap dat haar ring (ter waarde van 7 euro) er toch ook wel duur en zeer interessant uitzag.

Bij de lezing die HenkJan Smits gaf op de beurs (ja: met zonnebril in het haar) werd er gesproken over het profileren van jezelf en van je bedrijf. Belangrijkste boodschap die is  bijgebleven: bepaal je eigen identiteit, draag deze uit, wijk daar niet vanaf in je doen en laten en op deze manier geef je anderen een handvat om jou als een “merk”te zien. Zo weet iedereen wat jou zo uniek maakt. Daarbij vond hij dat fouten maken belangrijker is dan iets niet doen. Dus als je iets wilt, ga direct van start en wordt door de ervaring wijzer. Een theorie die wij in de praktijk ook graag toepassen.

schilderij wendy van dijkWendy van Dijk en Renate Verbaan waren ook druk over de beurs aan het struinen. Jaco sprak met Renate over haar schilderij die zij nog steeds af zou maken ten behoeve van ons project “2007schilderijen“. Renate had door haar drukke werkzaamheden en zwangerschap tot haar spijt nog geen tijd ervoor gehad en zou zo spoedig mogelijk het schilderij gaan afmaken. Wendy was al één van de eerste deelnemers van onze 33 bekende Nederlanders die een schilderij voor 2007schilderijen maakte. Haar gekozen goede doel is Stichting ‘Doe een wens’, waar ze ambassadeur voor is.
Jaco sprak met haar nog over ons nieuwe project, de samenwerking met Bono en zijn vrouw Ali Hewson, die de Edun-live t-shirts wereldwijd op de markt brengen. Dit alles ten gunste van de Afrikaanse bevolking, die alles zelf verbouwen en produceren. Zij is hier dolenthousiast over, ook omdat Bono van U2 wat Wendy betreft een ‘vriend’ is. Ze stelde voor met het management te bespreken hoe we de EDUN LIVE t-shirts zouden gaan inzetten.

piano pamela andersonHet bezoekje aan de beurs werd afgesloten met een zit achter de piano die Pamela Anderson eerder die week gekocht had om aan haar kinderen te geven. Rai mocht plaats nemen achter de piano en speelde de intro van “Viva la vida” van Coldplay. Nu kan Pamela met een gerust hart de al ingespeelde piano in haar huiskamer neerzetten.

De Miljonairfair is een mooi groots opgezette beurs, die voor verschillende doelgroepen interessant is, soms over de top, maar dat is ook een beetje de bedoeling. Je kan ongegeneerd kijken en genieten van al het moois wat er op lifestylegebied te koop is.

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Celesta

Since 1989 entrepreneur: exclusive importer of Italian espresso coffee Manuel Caffè, Pumpkinseed oil, Acme Cups, Manuka honey; publisher 50+ own websites, producer kids TV channel, photographer red carpet, illustrator/graphic designer, webhoster/designer, writer, mother/PR-manager of one of the world's best hyper realistic artists Rajacenna, Tarot reader, writer AllAboutLife for Celesta.nl since 2003

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