Distributeurs Manuelkoffie gezocht

nieuwe intro

20 november 2008 gaat de geschiedenis in als een gedenkwaardige dag voor de nieuwe fase Van Manuel Caffè Nederland.
Twee eigenaren van de Manuel Caffè koffiebranderij uit Italië hebben ons een bezoekje gebracht inzake een geheel nieuwe opstart van Manuel Caffè Nederland na negen jaar afwezigheid op de Nederlandse koffiemarkt.

Vanaf heden gaan we gestructureerder met elkaar samenwerken dan in de periode van 1989 tot 2000 het geval was. Manuel Caffè heeft in de tussentijd een intensieve groei doorgemaakt en heeft een solide reputatie opgebouwd in Europa, de V.S., het Midden Oosten en Azie. Zij heeft in de laatste tien jaar een indrukwekkende metamorfose ondergaan op verschillende gebieden. Om te beginnen is de branderij vele malen groter geworden, zowel qua capaciteit voor het melangeren en branden van de koffie als qua kantoor- en magazijnruimte. Ook is er meer land aangekocht om het laden en lossen van de koffie perfect te laten verlopen. Er wordt inmiddels gebruik gemaakt Van de modernste geavanceerde machines, waardoor de kwaliteit van de koffie voor de volle honderd procent gegarandeerd kan worden. Tevens is het assortiment veel uitgebreider geworden met onder andere stijlvolle kadosets, Jetsetkoffie, 32 soorten thee, 40 verschillende soorten chocola en Manuel Caffè panettone. Een heel interessante ontwikkeling is de inmiddels succesvol gebleken franchisemogelijkheid voor een Manuel Caffè koffiebar, waar tevens alle producten kunnen worden gekocht.

De bespreking is voornamelijk gegaan over de aanpak, welke moet gaan verschillen met de start van 20 jaar geleden. In de tussentijd is er voor ons een interessante markt bijgekomen en dat is de huishoudelijke markt. Twintig jaar geleden schonk men thuis vooral nog de ouderwetse ‘filter’-koffie, maar vandaag de dag zijn vrijwel alle huishoudens voorzien van een Senseo- of luxe espresso-apparaat. Al dan niet met échte Italiaanse espressokoffie. Dus waar we ons altijd hebben bezig gehouden met de horeca, daar komt nu die extra markt bij. Deze twee markten verschillen totaal van elkaar en er zal dus voor beide een andere aanpak komen.

Ook gaan wij niet meer zelf rondrijden om koffie af te leveren; dit zullen wij gaan uitbesteden aan serieuze distributeurs, die met voorkeur natuurlijk reeds actief zijn met espresso-apparatuur, leverancier zijn van horeca van diverse producten of reeds koffie verkopen en willen switchen naar Manuel caffè. In eerste intstantie is het de bedoeling om een distributeur te vinden die zich voor de volle honderd procent zal bezighouden met alleen maar de Manuel caffè espressokoffie. In tegenstelling tot een leverancier van meerdere merken koffie zal het honderd procent focussen op één merk veel meer klandizie op gaan leveren. Desalniettemin staan we ook open voor gesprekken met deze leveranciers van verschillende merken koffie omdat Manuel Caffè toch een belangrijke rol zal gaan moeten spelen op de Nederlandse Koffiemarkt.
Iedereen die geinteresseerd is, kan contact opnemen via onze website: http://www.manuelcaffe.nl/

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Since 1989 entrepreneur: exclusive importer of Italian espresso coffee Manuel Caffè, Pumpkinseed oil, Acme Cups, Manuka honey; publisher 50+ own websites, producer kids TV channel, photographer red carpet, illustrator/graphic designer, webhoster/designer, writer, mother/PR-manager of one of the world's best hyper realistic artists Rajacenna, Tarot reader, writer AllAboutLife for Celesta.nl since 2003

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