Vrouwelijk charme-offensief

Ondanks dat het bijzonder was dat ik als vrouwspersoon verstand had van de technische zaken omtrent een professionele espressomachine en men mij graag zag, kon ik niet echt vaststellen, in tegendeel tot wat vaak beweerd wordt, dat vrouwelijke charme nou serieus een zakelijk voordeel was.
Het schijnt dat een ‘onderzoekje’ uit 2010 uitwijst dat 74% van de vrouwen wel vinden dat zij middels hun charme zakelijk meer resultaten boeken.
Ik heb het idee dat dit voor elke branche weer verschillend kan zijn. De horecamensen zijn meestal stugge, conservatieve, vasthoudende mensen en zijn niet te vangen met stroop. Er moet constante kwaliteit gebracht worden (wat uiteraard niet overal het geval is) dus kan er niet zomaar op elk nieuw product van vertegenwoordigers in gegaan worden en een charmeoffensief helpt hier echt niet bij. Ze vonden ons eerder als samenwerkend echtpaar interessant en als je product aan de wensen voldoet, en het klikt met je klant, dan hoef je vaak niet al je verkoopregisters open te trekken om een samenwerking aan te gaan en deze een lange termijn aan te houden.

Onderdeel van 1995: http://blog.celesta.nl/ondernemen_1995.htm

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Celesta

Since 1989 entrepreneur: exclusive importer of Italian espresso coffee Manuel Caffè, Pumpkinseed oil, Acme Cups, Manuka honey; publisher 50+ own websites, producer kids TV channel, photographer red carpet, illustrator/graphic designer, webhoster/designer, writer, mother/PR-manager of one of the world's best hyper realistic artists Rajacenna, Tarot reader, writer AllAboutLife for Celesta.nl since 2003

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